CX Leadership Profile: Lisa Dowie, Chief Customer Officer for PEXA
Lisa Dowie joined PEXA as an IT project manager in the early stages of the platform being developed. She reflects, “The early days were really about building the platform. When that was done, we needed to start engaging with lawyers and conveyancers and getting them to use the platform. Viewing them as members rather than customers, we realised we needed to do more than build a technology platform. To deliver maximum benefit, we needed to put our members and the experience they have with us at the heart of everything we do.”