Is your conveyancing business getting the most out of LinkedIn? Here are four valuable LinkedIn tools that could boost your professional networks and help to generate leads.
With half a billion members dotted across 200 different countries, LinkedIn is the world’s most powerful networking platform for professionals. It’s also moved in leaps and bounds with what it can achieve for business owners seeking to expand their horizons.
In this article we highlight four of the easiest-to-use LinkedIn tools for conveyancing professionals who are serious about maintaining a leading edge.
1. Company page
It’s one thing to have a personal profile on LinkedIn, but creating a company page is the first major step for gaining traction for your brand. It serves as free online exposure for your business, showcases your employees, and allows you to post company updates to attract new followers and connections.
Of all the social media platforms, LinkedIn is also the most powerful way to direct traffic to your business website, outdoing Twitter and even Facebook in click-through statistics.
2. Publishing platform
Another great way to make an impact as a conveyancing professional is by using the free LinkedIn publishing platform. Here you can share your industry knowledge and expertise, provide insights, and contribute valuable ‘think pieces’ which will appear in the news feeds of your connections and followers. Your articles will also show up in LinkedIn search results and internet search engines, connecting your business to LinkedIn’s 500-million-strong global network and beyond.
Vic Cuoco, Principal of CVC Law in Wollongong and active LinkedIn user, cites the publishing platform as the next step in the evolution of his law firm. “With a new recruit lawyer coming into our firm who has great social media experience, we will soon be using the LinkedIn publishing platform to publish news and information about areas of law that could assist our clients and colleagues.”
LinkedIn’s range of free plugins work as an effective support tool for strengthening your connections with people who visit your main business website. Consider:
Simply copy and paste the code into your website backend to encourage your website visitors to connect and interact with you on LinkedIn.
When your website visitors can put a face to a name and learn more about your company through LinkedIn’s interactive channels, they may feel more confident and assured in calling for a chat about your services.
By displaying strategic LinkedIn plugins on your website, you can transform casual web traffic into solid connections that not only expand your network, but also generate more interest in your business.
4. LinkedIn ads
While LinkedIn offers a number of different advertising avenues to suit your budget, one thing they all have in common is the ability to build your ideal buyer persona so you can target the right audience for your business.
Your buyer persona can be filtered to target professionals within certain locations, age ranges, industries, companies – even people with particular skills and interests. It's an effective way to generate leads, or simply spread awareness and encourage conversation.
More tips for maximising your exposure
What are some other ways LinkedIn can help promote your business? Vic says that for conveyancers, consistency is key. “Building your profile, keeping it up to date, and using the publishing platform are ultimately the ideal ways to promote business.”
Being strategic about when you post content could make a big difference, too. As LinkedIn is used by professionals, members are typically active during business hours. Research has suggested that publishing content on Tuesday, Wednesday or Thursday between 7.30am and 6pm generates the best response.
That said, LinkedIn’s ever-evolving ecosystem of marketing tools is virtually impossible to cover in one article. To keep the inspiration flowing, download the free 2017 Sophisticated Marketer’s Guide to LinkedIn for further tips and insights from key thought leaders and marketing experts.