In this episode, hear from digital strategist Nadine Parkington, principle and founder of Think Nimble, who focuses on ideas generation, solution finding and the ability to get it done efficiently in a digital world.
Podcast host Luke Buesnel interviews Nadine Parkington principle and founder of Think Nimble. Nadine is a digital strategist who focusses on ideas generation, solution finding and the ability to get it done efficiently in a digital world.
Nadine explains why the needs and wants of customers have changed due to digital transformation, but how going digital has created opportunity for smaller organisations and niche categories. She also explains why it’s important to focus on who your customers are and what will appeal to the next generation of consumers, and how to deal with resistance to change within your business or industry.